Measuring Advertising Performance 2014: Understanding the connected consumer
Brian CarruthersWarc
The first day of the Warc Measuring Advertising Performance 2014 conference, which took place in London on March 11, covered plenty of ground. Subtitled Understanding the Connected Consumer, the event heard a mixture of case studies, new research, contentious views and debates on some unsung areas.
Devices and measurement
James Thickett, Director of Nations and Market Developments at Ofcom, the UK communications regulator, opened the conference by running through the latest stats on device ownership and usage, noting that while overall TV viewing hours had remained stable...